When we first sprouted the idea for Pettet Endurance Project, we didn’t necessarily think of it as a merino-only brand. We knew we wanted to build for quality, to build for function, and to build in the USA but we didn’t have every single detail worked out. We walked into this process eyes wide open.
So we spent a lot of time with some of the best designers in the business, sifted through copious amounts of fabric, and decided that there simply was no match for the buttery goodness that is merino wool.
Here’s a rundown of why we chose to focus on merino, and why it’s such a kick-ass option for runners:
Flame Resistant :: Because you’re the type that runs to danger, and you need to be protected. No, seriously. Merino is the most flame resistant of all commonly available textiles. It doesn’t melt or drip (like polyester) when heated, and it has high resistance to an open flame.
ThermoRegulation :: Merino wool naturally keeps your body cool when it’s hot outside, and warm when it is cool outside. Merino fibers are both Hydrophobic and Hydrophilic (mind :: blown) – meaning it does an excellent job of wicking moisture away from your skin while you run. It’s science. Believe it.
Sustainable :: Unlike most polyester and “bamboo” apparel on the market, merino wool is a sustainable fibre made with processes that are easy on the environment. Enough Said.
Anti-Stink :: Merino won’t stink after you sweat in it, even after repeated days of use without washing. The anti-bacterial properties are perfect for multi-day relay races, ultra-marathons, and laundry challenged bachelors.
Anti-Itch :: Merino isn’t your grandfather’s wool. It’s buttery soft and doesn’t itch. Not even a little bit.
Crazy Strong :: Merino is a resilient fiber. It recovers when stretched, resists pilling and can be washed right along with your normal laundry.
But if it’s so awesome, why don’t all brands use merino? Good question, and for the most part it comes down to price. Most of the athletic apparel we buy as consumers is made with fabric that costs roughly $4-$7 a meter. Merino wool on the other hand can range anywhere from $13-$25 a meter. This significantly drives up the cost (and MSRP) for traditional brick and mortar brands, who end up having to take margin hits in order to stay price competitive.
It’s a risk most brands aren’t willing to take. But with the direct nature of our business (meaning we only sell online, through this website) we are able to invest in the very best fabrics and the most functional (read:complicated) construction techniques while keeping our products at uber competitive prices. And on top of that, everything we make is made in the USA.
All in a day’s work.