Last Friday I made the trip from Seattle to Salt Lake City to attend Outdoor Retailer: Winter Market. The expo really serves dual purpose. For most brands, its an opportunity to sell into retail, hopefully striking multi-million dollar deals for products expected to hit the market in Spring 2014. For retailers, it’s an opportunity to […]
Here we go, one last set of product sketches as we wrap up our first round of designs. This time we’re showing off all of the goodness we’ve created for Pettet’s first set of Men’s Merino Wool Running Shorts. Our design team went off and created a total of six different designs to choose from, […]
First, note that these drawings are not meant to be “booty” style shorts. We originally toyed with the idea, which is why these first renderings look that way, but an overwhelming majority of women we’ve spoken to said that they prefer a more baggy style of short. Our revised designs will have similar lines, but […]