Outdoor Retailer 2013

Outdoor Retailer 2013

Last Friday I made the trip from Seattle to Salt Lake City to attend Outdoor Retailer: Winter Market. The expo really serves dual purpose.  For most brands, its an opportunity to sell into retail, hopefully striking multi-million dollar deals for products expected to hit the market in Spring 2014. For retailers, it’s an opportunity to […]

Women’s Merino Wool Running Short :: Sketches

Women's Merino Short Crop

First, note that these drawings are not meant to be “booty” style shorts. We originally toyed with the idea, which is why these first renderings look that way, but an overwhelming majority of women we’ve spoken to said that they prefer a more baggy style of short. Our revised designs will have similar lines, but […]