Category Archives: Project Update

Outdoor Retailer 2013

Outdoor Retailer 2013

Last Friday I made the trip from Seattle to Salt Lake City to attend Outdoor Retailer: Winter Market. The expo really serves dual purpose.  For most brands, its an opportunity to sell into retail, hopefully striking multi-million dollar deals for products expected to hit the market in Spring 2014. For retailers, it’s an opportunity to […]

Building A Merino Wool Running Apparel Brand

Yep. We’re giving it a go. After many months of research, planning and more than a few cathartic long runs, we’ve decided to launch Pettet Endurance Project – a merino wool running apparel brand. Sounds risky, right? Well that’s because it is. The apparel business is notoriously tough, even more so when it comes to athletic […]