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Pettet Endurance Project holds meaning. It’s a soulful representation of our core values and it stands for the grit and determination required by the sport we all love.

It’s a little different, but it has soul and that’s pretty damn important to us.

How? We’re glad you asked. Our founder was born and raised in Spokane, Wa a short mile from the base of one of running’s most infamous inclines: Doomsday Hill.

Doomsday Hill is three quarter mile beast of a climb cut in the middle of Bloomsday, the Nation’s second largest road race. It’s a place where races are won and lost for the world’s elite runners, and a place where goals are achieved by the other 54,000 who don’t have a shot at the podium.

It’s a lung squeezing, wheeze inducing lactic acid factory, and it all takes place on a street called Pettet Drive.

We are local. We are gritty and determined. We are Pettet Endurance Project.