We are on a mission. A mission to make 100% of our gear in the United States.
And we’re close, but we aren’t there yet.
As it stands everything we make is cut and sewn in Washington State. Technically “made” in America, but to us, that simply isn’t enough. We also want to source all of our merino wool from American textile mills.
Are we doing significantly more than most? Yes. But our mission isn’t just to do more than most. It isn’t a marketing ploy, nor is it a half-assed attempt to ride the surging Made in the USA wave. It’s a passion, and we believe that every component of our gear needs to come from the US in order to satisfy our self-defined standards for “Made in the USA.”
And that is really frickin’ hard.
So in our quest to build a brand and the best merino wool running apparel known to man, we’ve searched high and low to source all of the materials in the US. So far we’ve failed.
There are a few reasons as to why, including the fact that we are a small company and we simply don’t have enough horsepower to get the attention of the few American textile mills that still exist. But at the end of the day we simply haven’t been able to get it done…yet.
Don’t get me wrong. We’ve found some amazing merino in Australia and New Zealand, but it doesn’t satisfy our quest for true American made running apparel.
So consider this a public commitment to not only cut and sew all of our garments in the US, but also source the materials within the United States as soon as we possibly can.
Will it be more expensive to make? Yes. The cut and sew of our apparel costs us 30-40% more to make in the United States, and ultimately those costs eat into our margins. But to us it is worth it, and we think it’s worth it to our fans and customers who also believe in the cause.
This is our journey. A movement to change the athletic apparel industry in our own little way, and the pursuit of some good ‘ole American yee-haw.
Bonus statistic: In 1960, 95% of the apparel we wore as Americans was made right here in the United States. In 2012, 3% of the apparel we wore as Americans was made in the United States. Crazy!
If you are a huge data nerd like me and want to read the full report, you can check it out here: American Apparel & Footwear Association.